GRAFTON, MASS– June 9, 2008 – Golf Research In Play (G.R.I.P.), a golf equipment manufacturer and an online retailer dedicated to developing and offering the finest quality golf clubs, today unveiled its G.R.I.P. “Hot Steel” Hybrids. Available through www.gripgolf.com, G.R.I.P.’s Hot Steel Hybrids are the second generation of its best-selling hybrid series.

Continuing to pioneer the hybrid market, G.R.I.P.’s 2008 hybrid lineup not only includes replacements for the low irons (2-iron, 3-iron and 4-iron) but also includes mid-iron replacements — a 5H 25 degree and a 6H 29 degree. Attractively priced at $69.95, these new Hot Steel Hybrids blend the best playing characteristics of G.R.I.P.’s fairway metals and long irons to provide superior playability and control from the fairway, rough and tee.

“Since the introduction of our G.R.I.P. Hyper Steel Hybrids in 2006, the popularity of hybrids as replacements for long irons has grown not only with our core market of recreational golfers, but they have also become a mainstay of the touring professionals,” said Robert Blumberg, president, G.R.I.P. “With our new G.R.I.P. Hot Steel Hybrids, golfers of all abilities will have the confidence that they need to attempt long, high, soft-landing shots.”

The G.R.I.P. Hot Steel Hybrids are cast using the same heat-treated, H2045 cast stainless Hot Steel that G.R.I.P. used in the development of its fairway woods. This “Hot Steel” is lighter and stronger than most of the conventional metals — 431 stainless steel and 17-4 steel — used in today’s hybrids. The clubs’ Hot Steel combined with their low center of gravity and high repulsion structure enable golfers to deliver higher-launching, longer-flying shots from all conditions and lies.

G.R.I.P.’s Hot Steel Hybrids feature a sleek, teardrop-shaped clubhead.  Their slight offset promotes a square face at impact, thereby preventing slicing and making it easy to control trajectory and direction. The clubs’ wider, shallower face provides a larger hitting area than a traditional iron.

These Hot Steel Hybrids feature a well contoured sole, with a swept up heel and toe, giving golfer’s the versatility that they need in the most difficult situations. In addition, fixed weight ports offer optimum weight distribution in the heel of the club, increasing MOI, promoting higher ball flight, and increasing velocity at impact. 

The Scoop-Back Design and the clubs’ blunter toe add a very modern look to the G.R.I.P. Hot Steel Hybrids, and make them very eye-catching at address.

Available in 2H 16 degree, 3H 19 degree, 4H 21 degree, 5H 25 degree and 6H 29 degree models, the new G.R.I.P. hybrids provide an outstanding alternative for both the low irons and mid irons. Matching headcovers come standard to reduce excess wear and tear.

The MSRP for the G.R.I.P. Hot Steel Hybrids is $69.95.  These clubs can be purchased at www.gripgolf.com.

A revolution in golf equipment has been started by Golf Research In Play. Launched in April 2006, G.R.I.P. is a golf equipment manufacturer and an online retailer dedicated to developing and offering the finest quality golf clubs — golf clubs that make the game easier to play, more fun, and highly affordable for the recreational golfer. Delivering the best in high-performance golf technology, G.R.I.P. offers a 30-day satisfaction guarantee and a one-year warranty against manufacturers defects for all of its golf clubs.  For more information and to order products, visit www.gripgolf.com or call 1-800-881-5774.

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GRAFTON, MASS – October 22, 2007 – Golf Research In Play (G.R.I.P.), a golf equipment manufacturer and an online-focused retailer dedicated to developing and offering the finest quality golf clubs, today announced that Rankmark, America’s premier golf testing company, recently honored G.R.I.P.’s OWT Wide Sole Irons with its 2007 “Best of the Best” Award.

“We are extremely proud to have received this recognition from Rankmark. Our irons were designed to be the most forgiving, game improving iron set available. This award is a direct result of our development efforts,” said Robert Blumberg, president, G.R.I.P. “To be ranked right up there with the industry elite and know that our custom-fitted irons are a fraction of the price is a great feeling.”

Special “Best of the Best” Iron Test

Over the last few months, Rankmark conducted its Special Iron Test to determine its 2007 “Best of the Best” Award winners. With the assistance of PGA Professional David Budney, Rankmark devised a new way to determine which iron sets are best for golfers to check out first, or in fact buy, when looking for a new set of clubs.

Rankmark selected 30 different iron sets to test under its new system. Some were well known for their high quality, while the others Rankmark selected were thought to be qualified but not as well known. A 15-point scoring system was then created for each player participating in the test to rank the clubs: 5 points for first, 4 points for second, 3 points for third, 2 points for fourth and 1 point for fifth.

After testing the 30 sets, the field was narrowed to the Top 8. Then, Rankmark added the Ping G-10 to the mix. Additional testing was conducted on this new field of nine. Each of the top clubs was honored with Rankmark’s 2007 “Best of the Best” Award. The top clubs in alphabetical order are: Callaway Big Bertha, Cleveland Hybrid, G.R.I.P. OWT Wide Sole, King Cobra 3100 I/H, Nicklaus High CT, Nike OSS, Ping G-10, Titleist 775CB and Wedgewood IR Silver.

“This Special Iron Test gave us the opportunity to test out some of the quality, lesser known brands such as G.R.I.P. and compare them to the current industry leaders. G.R.I.P. finishing in the top tier is a testament to the craftsmanship of its clubs,” said Charlie Mandel, CEO, Rankmark. “I believe G.R.I.P. is going to play a significant role in the future of the game.”

G.R.I.P. OWT Wide Sole Irons Availability and Pricing

Available through http://www.gogrip.com/, G.R.I.P.’s oversized irons offer unmatched performance, playability and forgiveness. Crafted from 431 Stainless Steel, the G.R.I.P. Wide Sole Irons utilize Optimal Wide Sole Trajectory Technology (OWT). OWT delivers a wider than usual sole, an undercut cavity back channel, a low center of gravity, a thick top line, and a progressive offset.

All of the G.R.I.P. OWT Wide Sole Iron Sets are custom fitted at no cost to ensure proper club length, shaft type, lie angle and grip size. A variety of shaft options are available for the G.R.I.P. OWT Wide Sole Irons, including True Temper Steel, Graphite Regular, Graphite Stiff, Lady’s Graphite and Senior Graphite. The MSRP for a set of G.R.I.P. OWT Wide Sole Irons with steel shafts is $269.95 and the MSRP for a G.R.I.P. iron set with graphite shafts is $299.95.

About Rankmark

Rankmark is America’s premier golf testing company. Throughout the course of the year, Rankmark conducts a series of objective tests and analysis to determine which golf equipment, golf accessories, and golf resorts golfers prefer, and reports these findings to the public via the company’s Web site.

About G.R.I.P.

A revolution in golf equipment has been started by Golf Research In Play. Launched in April 2006, G.R.I.P. is a golf equipment manufacturer and an online-focused retailer dedicated to developing and offering the finest quality golf clubs — golf clubs that make the game easier to play, more fun, and highly affordable for the recreational golfer. Delivering the best in high-performance golf technology, G.R.I.P. offers a 30-day satisfaction guarantee and a one-year warranty against manufacturers defects for all of its golf clubs. For more information and to order products, visit http://www.gogrip.com/ or call 1-800-881-5774.

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GRAFTON, MASS – August 28, 2007 – Golf Research In Play (G.R.I.P.), a golf equipment manufacturer and an online-focused retailer dedicated to developing and offering the finest quality golf clubs, today announced its new golf club trade-in program. The program has been developed to complement the company’s thriving online golf club business and support the Give2TheTroops^® (G2TTs) “Tee Off For The Troops^™” Campaign.

Available through http://www.gogrip.com/, G.R.I.P.’s current and prospective customers can send their gently used clubs to G.R.I.P. in exchange for a credit towards new G.R.I.P. clubs. The company will donate a portion of the clubs received through its trade-in program to G2TTs, who will in turn ship the used equipment to deployed U.S. troops who have requested clubs for recreational purposes.

“We have received a lot of requests from our customers for a trade-in program. I am very excited that we can not only offer this new service to our customer base, but also provide some much needed recreation and enjoyment to our troops who risk their lives every day to protect us,” said Robert Blumberg, president, Golf Research In Play.

Unique Features of G.R.I.P.’s Trade-In Program

Unlike other golf club trade-in programs, G.R.I.P. offers its customers credit for any clubs sent in, provided that the clubs do not have bent shafts, rusting heads, dents, excessive paint chipping, large pop–up marks, significant dings, missing decals, and loose ferrules. In addition, the clubs’ length must not exceed +/-1.5" and the lie angle must not exceed +/-3 degrees. Other trade-in programs only give credit in exchange for golf clubs that still have a significant value on the secondary market.

G.R.I.P. Trade-In Submission Process:

G.R.I.P. customers should send their gently used clubs to:

With the used club shipment, customers are requested to submit the G.R.I.P. trade-in form, which can be found on the G.R.I.P. Web site at http://www.gogrip.com/p-45-tradein.aspx. Upon receipt of the clubs, G.R.I.P. will issue the customer a credit in approximately 3-4 business days based on the make, model, year and condition of the clubs. The trade-in credit will be in the form of a coupon code that the customer receives via email, which can be used toward a http://www.gogrip.com/purchase.

“We are absolutely thrilled that G.R.I.P. is helping us to provide this recreation to our troops deployed overseas. If you could imagine living in the desert, with no television or other leisure activities and amusements that we take for granted, then you could truly appreciate how much enjoyment our troops get from hitting golf balls during their recreation time,” said Barbara Whitehead, NC branch director, Give2TheTroops, Inc.

“Tee Off For The Troops” Campaign

The “Tee Off For The Troops” Campaign was launched in 2004, when a few sailors wanted clubs to tee off their ships. Soon other troops began asking G2TTs if the organization could get them golf equipment, turf, tees, balls and clubs. It was successful in its mission. Since its inception, it has shipped hundreds of golf sets to deployed U.S. troops.

About Give2TheTroops

Fairway Woods’ Club Design Provides Intense Ball Velocity, Unmatched Carry and Roll, and Superior Distance

GRAFTON, MASS – May 17, 2007 – Golf Research In Play (G.R.I.P.), a golf equipment manufacturer and an online retailer dedicated to developing and offering the finest quality golf clubs, today unveiled its G.R.I.P. Hot Steel Fairway Woods. Available through http://www.gogrip.com/, these fairway woods give golfers certainty in their swing from anywhere on the course.

H2045 Cast Stainless “Hot Steel”

The clubface of the G.R.I.P. Fairway Woods is made from a heat-treated, H2045 cast stainless “Hot Steel,” which is lighter and stronger than the standard metals — 431 and 17-4 steel — used in most of today’s golf clubs. By working with H2045 steel, G.R.I.P. was able to decrease the face thickness of its fairway woods from the standard 3.0mm to 2.0mm. As a result of the reduced thickness and the clubs’ shallow face, golfers can launch the ball with intense velocity, thus increasing the ball speed.

Back-of-the-Head Weighting

The G.R.I.P. Hot Steel Fairway Woods sleek design features a low- to mid-profile. Fixed weight ports in the back of the each club make the G.R.I.P. Hot Steel Fairway Woods easy-to-hit and make it easy-to-launch the ball, while not sacrificing distance. Additionally, the clubs’ design produces higher ball flight and lower spin conditions, leading to unmatched carry and roll, and superior distance.

A Variety of Lofts and Shafts

The G.R.I.P. Fairway Woods are available in three different lofts — 3-wood 15 degree, 5-wood 18 degree, and 7-wood 21 degree. In addition, G.R.I.P. offers a choice of shafts, including graphite (Regular, Stiff Flex, Lady Flex and Senior Flex) and True Temper Steel (Regular or Stiff Flex).

Pricing and Availability

The MSRP for the G.R.I.P. Hot Steel Fairway Woods is $79.95. These clubs can be purchased at http://www.gogrip.com/ or the G.R.I.P. retail locations at the East Coast Golf Academy and Practice Center, 333 Southwest Cutoff/Route 20, Northborough, Mass. and the G.R.I.P. Hartford Warehouse Store, 222 Murphy Road, Hartford, Conn.

About G.R.I.P.

A revolution in golf equipment has been started by Golf Research In Play. Launched in April 2006, G.R.I.P. is a golf equipment manufacturer and an online retailer dedicated to developing and offering the finest quality golf clubs — golf clubs that make the game easier to play, more fun, and highly affordable for the recreational golfer. Delivering the best in high-performance golf technology, G.R.I.P. offers a 30-day satisfaction guarantee and a one-year warranty against manufacturer’s defects for all of its golf clubs. For more information and to order products, visit www.gogrip.com or call 1-800-881-5774.

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GRAFTON, MASS – April 9, 2007 – Golf Research In Play (G.R.I.P.), a golf equipment manufacturer and an online retailer dedicated to developing and offering the finest quality golf clubs, today introduced its G.R.I.P. OWT Wide Sole Irons. Available through http://www.gogrip.com/, G.R.I.P.’s new oversized irons offer unmatched performance, playability and forgiveness.

Crafted from 431 Stainless Steel, the G.R.I.P. Wide Sole Irons utilize Optimal Wide Sole Trajectory Technology (OWT). OWT delivers a wider than usual sole, an undercut cavity back channel, a low center of gravity, a thick top line, and a progressive offset.

Advantages of the OWT Wide Sole Design:

· The wide sole prevents the irons from digging into the turf, which ensures solid contact even on fat and thin shots.

· The oversized shape allows for a bigger effective hitting area, with a large, confidence-inspiring sweet spot.

· The undercut cavity back channel and low center of gravity repositions the weight low and back for an optimal ball launch angle, making it easier to get the ball airborne and increasing MOI (Moment of Inertia). High MOI prevents twisting on off-center shots, resulting in increased forgiveness and penetrating ball flight.

· The thick top line makes it simple to frame the ball and aim shots. In addition, the sandblasted finish on the top line decreases glare at set-up and gives the clubs an esthetically pleasing finish.

· The irons have a moderate offset progression, ranging from some offset in the long irons to minimal offset in the wedges. The offset increases the forgiveness and helps produce proper trajectory.

“Maintaining our commitment to the recreational golfer market — a market that shares a passion for golf and is highly interested in affordable, technologically advanced golf clubs — we developed our OWT Wide Sole Irons. Our irons were designed to be the most forgiving, game improving iron set available,” said Michael Blair, director of golf club development, G.R.I.P. “These 100 percent original, oversized golf clubs are made from superior materials, utilize the latest design concepts, and are a fraction of the price of the custom-fitted irons offered by the major brands.”

G.R.I.P. Custom-Fitted Iron Sets

All of the G.R.I.P. OWT Wide Sole Iron Sets are custom fitted at no cost to ensure proper club length, shaft type, lie angle and grip size. G.R.I.P.’s “Most Popular” Iron Set for Men includes: 8 irons (4-9 plus a PW and SW) and a 3H 19 degree G.R.I.P. Hyper Steel Hybrid. G.R.I.P’s “Most Popular” Iron Set for Women includes: 7 irons (5-9 plus a PW and SW), and a 3H 19 degree and a 4H 21 degree G.R.I.P. Hyper Steel Hybrid. Other G.R.I.P. iron set options include: the “Hybrid Lover’s” Set — 3H (19 degree), 4H (21 degree) and 5H (25 degree) hybrids, and 6-iron through PW and SW (6 irons & 3 hybrids) — and the “Iron Lover’s” Set — 3-iron through PW and SW (9 irons).

Pricing and Availability

A variety of shaft options are available for the G.R.I.P. OWT Wide Sole Irons, including True Temper Steel, Graphite Regular, Graphite Stiff, Lady’s Graphite and Senior Graphite. The MSRP for a set of G.R.I.P. OWT Wide Sole Irons with steel shafts is $269.95 and the MSRP for a G.R.I.P. iron set with graphite shafts is $299.95. The iron sets can be purchased at www.gogrip.comor the G.R.I.P. retail locations at the East Coast Golf Academy and Practice Center, 333 Southwest Cutoff/Route 20, Northborough, Mass. or the G.R.I.P. Hartford Warehouse Store, 222 Murphy Road, Hartford, Conn.